PACKAGING AND APPAREL
"By Cloud By Fire" album art
FURTHER THAN WE'VE GONE BEFORE
"By Cloud By Fire" was an awesome project to be a part of! Along with the art direction and design of the packaging, there were a lot more supporting promo elements that were created based off of the album art. Most notably was a BCBF T-Shirt (pictured below) that I got to design to help support the record - lovingly screen printed by Trust Print Shop. It was also a memorable project for me personally because I actually got to play drums on about half of these tunes as well! I'm so grateful to have been a part of this, and for the hearts it's moved over the years.
"One Shot" Single Cover art
Give it all you've got
It was awesome to be able to design this artwork for a new jam by Justin Smith-Williams called "One Shot". Justin wanted a basketball theme, Detroit Pistons color scheme, integration of an already-established logo that represented him, and most of all...it needed to compliment the feel of the tune. We're both really happy with the result, so it feels good to know that the artwork hit all the right notes.
"Follow the cloud" book promo
One next step at a time
With an art direction that was meant to compliment the cover of the new book "Follow The Cloud" (shown on some of the digital promos below), here are a few items I put together with the Valley Creek Communications team to help spread the word. As a pre-order incentive, we offered a merch bundle within a custom tin that included a copy of the book, a tee with the FTC logo (right), a journal (right), a copy of "By Cloud By Fire" (above), and even some shoe laces!
HUB STUDENTS "AMONG WOLVES" TEE
Our ceiling, their floor
Like the "By Cloud By Fire" album cover, I got to tap into whatever I felt led to create for this assignment. And because I believe in the Next Generation, I wanted an inspirational chunk of typography for the students to sport that had some bite (pun totally intended), to instill greater confidence and purpose into the students. So with "Matthew 10:6" in mind, here's what I came up with. Thanks for looking!
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